Microsoft launches new initiative to help SMB staff develop digital skills for success
Aiming to help small and medium enterprises (SMEs) stay ahead with the right digital skills, Microsoft India has launched a skills initiative by centralizing all its relevant skills building resources. Designed specifically for the country’s SMEs, the effort builds on the Global Skills Initiative that had helped nearly three million people in India acquire digital skills during the pandemic.
Small and medium enterprises are the backbone of the country’s economy, contributing around 30% of India’s GDP and providing jobs for over 114 million people. Digital tools are essential to help SMEs respond to market changes, streamline their organization, protect against threats and plan for long-term business resilience. However, the lack of employee skills has been one of the biggest challenges for SMEs. With high customer expectations for digital literacy and an increase in connected digital experiences, SMBs need to learn new ways to use technology to increase customer engagement, efficiency, and agility.
As businesses increasingly rely on technology, digital skills are essential to help SMEs assess and implement the right digital tools, in the right way. By developing their digital skills, SMEs increase their knowledge capital, including organizational processes and employee talent, giving them a greater competitive advantage in a digitally enabled economy.
Harish Vellat, Country Manager – Small, Medium and Large Enterprises, Microsoft India, said, “SMEs have been at the forefront of our country’s post-pandemic economic rebuild and are facing immense pressure to keep up with the radical change in the way we work and live. It is essential that they are equipped with the skills that can help them develop long-term strategies for their business and reinvent new paths for their success. By providing these strengthening resources skills, we are delivering on our commitment to creating an inclusive economy and helping SMEs transform and thrive.”
Because small business owners want to focus on growing their business, not finding the right training resources, Microsoft’s goal is to make it easier for them to find what they need, when they need it. need. The flexible and accessible skills development approach provides digital skills resources through e-learning and online training resources from sources such as Microsoft Learn and LinkedIn Learning.
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