Purdue to host ASTA Management Academy for Seed Industry Professionals

WEST LAFAYETTE, Ind. – The Center for Food and Agricultural Business at Purdue University will once again partner with the American Seed Trade Association to offer the ASTA Management Academy. The program will run from February 15 to 17 on the university campus.

Academy attendees will take an in-depth look at current issues facing the seed industry and ways they can use business management concepts to meet challenges and capitalize on opportunities. They will also learn about the fundamental marketing strategies that best fit the current market, use case studies and group activities to better identify and apply management tools to examine long-term profitability, and much more.

“We are really looking forward to the 2022 ASTA Management Academy,” said Scott Downey, director of the center and professor of agricultural economics. “The program’s unique delivery approach includes both online and in-person aspects that will provide a great opportunity for seed industry leaders to refine their management toolkit, tackle challenges and carefully consider their strategy for future success. “

The program will provide opportunities to discuss and evaluate strategies for creating and leveraging competitive advantage. Participants will acquire skills to create and communicate points of difference for market direction, learn to assess and manage performance, and study strategic positioning.

In addition to Downey, other faculty presenters will be Brady Brewer, assistant professor of agricultural economics; Allan Gray, Executive Director of the Center, Executive Director of the Laboratory of Digital Innovation in Agrifood Systems and Professor of Agricultural Economics; Pete Hammett, visiting professor; and Bobby Martens, associate professor and endowed professor of economics at the Iowa Institute for Cooperatives at Iowa State University.

The ASTA Management Academy is invaluable both to experienced decision makers and to those new to the industry. The program rate for ASTA members is $ 2,595. The rate for non-members is $ 3,695. Learn more about the academy and register at https://agribusiness.purdue.edu/asta.

Editor / Media contact: Torrie Sheridan, 765-496-6032, [email protected]

Source: Scott Downey, 765-494-4325, [email protected]

Agricultural communications: 765-494-8415;

Maureen Manier, Head of department, [email protected]

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