HONG KONG, September 1, 2021 / PRNewswire / – PR Newswire announced the launch of Cision Social Listening in the Asia Pacific region today. Cision Social Listening is integrated with the Cision Communications Cloud media monitoring and analysis platform®, with technical and data support from Brandwatch, a global leader in in-depth listening to social media and digital consumer information. Brandwatch was acquired by PR Newswire’s parent company, Cision, in mid-2021.
The launch gives users access to the world’s largest database of online conversations, providing structured and in-depth analysis using cutting-edge artificial intelligence technology to help companies make brand decisions. smarter.
“Our investments in data science and AI will help marketers, communicators and researchers better understand the conversations taking place on digital channels around the world and apply information to achieve better outcomes for their clients. company ”, said Abel clark, CEO of Cision.
Brands can leverage Cision Social Listening’s in-depth social listening and analysis capabilities to better manage brand reputation, assess brand performance, and identify and manage crises in real time.
1. Brand reputation management
Brands can deepen their understanding by tapping into conversations from Twitter, Facebook, Instagram, YouTube, Reddit, Tumblr, Flickr, and hundreds of online forums and review sites. With defined search strings and AI-enabled automatic topic tag sorting, the results of the analysis are highlighted in the subject wheel. This dramatically reduces the time spent by brands manually sorting, labeling and sorting data and improves the efficiency of data analysis.
In addition, Cision Social Listening offers interpretation of emotions based on sentiment classification, which further increases the accuracy of the analysis and identifies the true meaning involved in conversations that traditional methods cannot capture.
2. Brand performance assessment
Cision Social Listening offers strong analytical and reporting capabilities, aligning communication strategies with business results through metrics including audience reach, number of mentions on social media, number of brand mentions, official website traffic and conversion rates.
With continuous monitoring and analysis, brands can understand what users and stakeholders are thinking and saying, and assess changes in brands, products and services, competitors and the industry as a whole, helping brands to effectively evaluate their communication campaigns and make smart brand decisions.
Mention volume over time
3. Crisis management
In addition to daily personalized reports, Cision Social Listening can detect surface peaks and trends by automatically populating and processing content in the dashboard. As scan results are updated in real time, a more evidence-based approach can be taken during the current crisis.
Peak detection and alert setting
To learn more about how Cision Social Listening can support your communication effort, please visit here.
As a global leader in public relations, marketing and social media management technology and intelligence, Cision helps brands and organizations identify, connect and engage with customers and stakeholders to generate business results. PR Newswire, a press release distribution network of 1.1 billion influencers, and Falcon.io, a unique social media management platform, present a suite of best-in-class solutions. Additionally, Cision this year acquired Brandwatch, a social media monitoring platform. Cision has offices in 24 countries across the Americas, EMEA and APAC.
About PR Newswire
PR Newswire, a Cision Ltd. company, is one of the world’s leading providers of acquired media and news distribution software and services. In conjunction with Cision’s cloud-based communications suite of products, PR Newswire’s services enable marketers, corporate communicators and investor relations managers to identify key influencers, engage target audiences, create and distribute strategic content and measure significant impact. Combining the world’s largest multichannel and multicultural content delivery network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices across the Americas, Europe, the Middle East, Africa and Asia Pacific Regions. Visit www.prnasia.com for more information.