National survey finds parents in kindergarten to grade 12 overwhelmingly view print materials as a critical part of student learning

As students return to face-to-face learning, parents believe that physical books are the most effective learning tool; cite “ distractions ” when reading online as a top concern

Bradenton, Florida – After a year of extraordinary disruption in the nation’s education system and the necessary shift to online education, parents of K-12 students have reached a clear consensus: Regarding books, the physical version matters.

Parents are deeply focused on what their children are learning and are confident that they will learn more through print materials, according to a national study recently conducted by pollster Frank Luntz. The survey of 1,000 parents of school-aged children across the country found the following:

Virtually all parents want physical materials as part of student learning. 85% of parents want physical books in some form or another, and 88% believe they are essential learning tools for long-term student success.

76% of parents find physical books “extremely / very” impactful, compared to 68% for online / digital books.

When given a choice of only one or the other, 69% of parents prefer physical material and only 31% choose online material.

Physical books are very important in school board elections. 71% of parents would be more likely to vote for a school board member who supports students who learn with physical material – over the 29% who would prefer a member who wants material online.

The frustrations of online learning during COVID are real. Over 80% of parents from all walks of life (including 74% of those who generally prefer online media) believe that physical media would have made their jobs easier in helping their students at home.

“This has been a most difficult year for parents and students alike, despite the truly heroic efforts of educators across the country,” said Matt Baehr, Executive Director of the Book Manufacturers’ Institute. “This research shows that parents are engaged and informed about what is needed to ensure their children have the best possible learning environment. Its conclusions are conclusive. Having printed materials such as physical textbooks and workbooks at the heart of education gives children the best chance to learn and succeed in school and in life. ”

You can find more information about the survey and its results on the BMI website.

BMI has launched an annual research program for 2021. This white paper and survey are the first elements of the program which will also include a report on the state of the industry and a follow-up study of BMI’s 2019 project regarding printing. inkjet. A number of companies have come together to sponsor this year’s research: LSC Communications, Rolland Sustana Group, Lindenmeyr Munroe Paper, Canon, HP, Core Publishing Solutions, Crown Van Gelder and Screen USA.

About Geraldine Higgins

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