London Mayor’s diversity campaign wins industry support

Firm Foundations, a new diversity and inclusion campaign for young people, led by the Mayor’s Fund for London, is receiving support from names in the industry including; Berkeley Group, British Property Federation, G15 group of London’s largest housing associations, Metropolitan Thames Valley Housing and others.

The Mayor’s Fund for London said it wanted to create “instant impact” in the first year of its campaign by signing up 100 companies to “take new action.” principles “that help remove barriers for young people, especially those from under-represented backgrounds”.

The charity has given examples of commitments as part of the pledge so far, including developing metrics to measure social value, supporting the Mayor’s Fund Access Aspiration program by joining high schools for the career guidance and developing a revised recruitment strategy.

As part of its campaign, the Mayor’s Fund for London also intends to work with businesses to create a longer-term, industry-wide diversity agenda.

The association highlighted data demonstrating the lack of diversity and representation in the built environment, with nearly 94% of architects white and just 27% of real estate workers coming from disadvantaged socio-economic backgrounds. According to the Office for National Statistics, less than 6% of construction workers are of Black, Asian, or minority background.

And research from Morgan Sindall Construction, Gleeds and HBD found that less than a third of young people would consider a career in the built environment.

The Corporate Foundations campaign will officially launch virtually on October 14.

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