Later today at Elevate 2021, mobile app experience company Airship will launch its next-generation app experience platform that simplifies the creation, measurement, and perfection of crucial in-app experiences. to integrate app audiences, building user understanding for next-level personalization, and advancing monetization goals through a data-driven approach. New innovations, including Airship Tours, Airship Surveys and Airship Preference Center, give business users full control to easily create, automate and tailor rich, native app experiences for continuous integration and first-party data collection and zero-party without ongoing developer support or having to update apps in the App Store or Google Play.
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An upcoming global Airship survey of over 9,000 consumers found that app preference is dominated by young people, but over 60% + of baby boomers have used most types of apps over or over. much the same since the start of the pandemic. (Graphic: Business Wire)
“Mobile apps have become the preferred destination for customers due to simple and contextual interactions, faster transactions and streamlined experiences that elegantly span their digital and physical worlds, such as click-and-collect, loyalty programs. and subscription and direct trade to consumers. to name a few, ”said Brett Caine, CEO and President of Airship. “However, realizing the full commercial potential of apps is difficult, with progress hampered by reliance on development resources and cyclical app updates that have left marketers and industry in the limelight. as a whole view apps as another promotional channel rather than creating the reciprocal value exchanges necessary for lasting relationships.
Mobile app retention rates are on average only 28% after the first day and 15% after the first week1, yet app users generate 3.5 times more revenue than other buyers and are 3 times more likely to make a new purchase2. First impressions are essential, and Airship Tours enables marketers and mobile product owners to easily create, edit, and manage interactive full-screen (up to 10 screens) procedures that showcase the value of the app. and explain how to get started. Visits can lead to onboarding, feature adoption, loyalty sign-up or a number of key activities such as profile completion, in-app authentication, l ” activating notifications, setting preferences, etc. Visits can be triggered based on real-time customer behaviors and attributes, enabling exceptionally relevant and personalized treatments, and real-time analytics that highlight ways to improve experience and results.
Airship Surveys allow marketers and mobile product owners to collect granular feedback from users while they are engaged with the app, gaining actionable insights to improve app experiences without the involvement of users. developers. Surveys can be targeted to customers based on their attributes and real-time behaviors, such as purchases, engagement with a new feature, abandoned carts or completed visits, and the resulting data can be analyzed by customer segments for a more nuanced understanding and to target future campaigns. Pre-built survey templates for NPS and product reviews make it easy to get started.
Announced last month, Airship Preference Center now encompasses all re-engagement messaging channels (e.g. SMS and email), allowing customers to control the types of content they receive on different channels in one place. Marketers and mobile product owners can also take advantage of signup forms for text messages and emails to be placed on their websites, and can see all the channels a user has opted into from searches within of the Airship App Experience platform.
These new solutions will be available in the coming months. Brands wishing to gain first access can apply to join Airship’s special access program.
Airship is a leader in “The Forrester Wave ™: Mobile Engagement Automation, Q3 2020”, receiving the highest score in the Strategy category and the second highest score in the Current Offer category.
No one knows, does or cares about helping brands master mobile app experiences any more than Airship. From the start of the applications, we fed the first sales messages, then extended our data-driven approach to all re-engagement channels (mobile wallet, SMS, email), user experience experimentation, proactive conversations in the app and now to rich apps. experiences that business users can create and adapt on their own, with no ongoing developer support or app updates required.
From the trillions of mobile app interactions we’ve powered for thousands of global brands, we’ve been there, and we’ve done it, lending our solutions and expertise to help apps become the pinnacle of elegant customer experiences and winning brand loyalty strategies. You could say Airship has a mission: to go where mobile takes your business.
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1 Adjust “Mobile application trends 2021: a global benchmark in application performance”
2 eMarketer, “Frictionless Commerce”, May 21, 2020